To cite package ‘citrus’ in publications use:

Clarke D, Braglia C, Nummedal O, McCarthy L, Yates R, Davie S, Alonso J (2022). citrus: Customer Intelligence Tool for Rapid Understandable Segmentation. R package version 1.0.2, https://CRAN.R-project.org/package=citrus.

Corresponding BibTeX entry:

  @Manual{,
    title = {citrus: Customer Intelligence Tool for Rapid
      Understandable Segmentation},
    author = {Dom Clarke and Cinzia Braglia and Oskar Nummedal and Leo
      McCarthy and Rebekah Yates and Stuart Davie and Joash Alonso},
    year = {2022},
    note = {R package version 1.0.2},
    url = {https://CRAN.R-project.org/package=citrus},
  }